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The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies: Binet, Les, Field, Peter: Amazon.com.au: Books
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The Wrong and the Short of it | WARC
Advertising Effectiveness for dot coms. By Les Binet and Peter Field | Thinkbox
An exclusive look at Binet and Field's new B2B marketing research | The Drum
The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies: Binet, Les, Field, Peter: Amazon.com.au: Books
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